This industry has a pattern. I break it.
Most agencies sign as many clients as they can, deliver the minimum to keep the contract, and rotate every six months. I built this on the opposite idea: a few clients, deep work, led for years.
I saw the shift before the industry did.
I'm Alex Rebull, an international growth strategist who spent years leading organic growth from inside the industry. I ran growth across eight markets at once, from automotive to real estate to luxury: in one project, a real-estate platform with over 160,000 pages indexed; in another, an export blog scaled from 30,000 to over 160,000 daily impressions across English, Spanish, French and Portuguese.
I published original research on zero-click search and interviewed Rand Fishkin, Mike King and Elias Dabbas at Found Conference Tokyo, mapping the change to search before it became headlines. I lead every client account personally. I split my year between Japan and Spain, eight months in Japan.
Built on loyalty, not contracts.
The agency model is built to churn. I built this to compound. Same industry, opposite operating system.
- +A few clients, on purpose
- +Go deep, not wide
- +Led by me, personally
- +Build a compounding asset
You can't translate a market.
You have to live in it.
Before Past The Click, I spent years working in Japan as an SEO and organic growth lead, and took the language all the way to JLPT N1, the highest level there is. Not for a line on a CV, but because you can't build presence in a market you only half understand.
That's how I work everywhere: inside the market, in its own language, never translated from a briefing.
Working languages: Japanese, English, French, and native Spanish & Catalan.
You work with the
people doing the work,
not account managers.
I take on a handful of clients on purpose, so I'm actually in the work, not spread thin across dozens of accounts. The person doing the thinking is the person you talk to, every month.
And if I'm not the right fit for what you need, I'll tell you on the first call, not the third invoice. That honesty is the whole point.
search-engine-pirates.co.jp ↗
Search Engine Pirates: SEO and AI search consultancy in Japan. When a project calls for it, we work together.
The kind of partner still here in year three.
A 30-minute call. I bring a free map of where your brand shows up, and where it doesn’t.