Comparison Pages: 55% for Leaders, 10% for Everyone Else

Many companies publish pages about their competitors. “X vs Y” pages. “Alternatives to X” pages. “Best tools” lists with themselves at number one. Do AI assistants read those pages and repeat the verdict?

So we checked. On 13, 14 and 15 September 2026, we asked ChatGPT, Google AI Mode, AI Overviews, Gemini and Copilot the same 400 buying questions. Then we looked at two things: which pages each answer cited, and which brand it named first.

We are not the people with the most data in this field. This is what we found, with the count behind every number. You can judge it for yourself.

It picks up where our zero-click search research left off. If fewer people click, what the AI answer says matters more.

Corrected on 29 September 2026. The first version counted brands in the first 600 characters of each answer. We recounted on the whole answer, without the source labels the platforms add. The finding holds. The figures changed, and the Japan B2B gap is no longer clear. Details in the method.

How we measured it

• 400 buying questions in three industries: money transfers, project management software, and US companies hiring or expanding in Japan.
• Five AI platforms, collected from their real interfaces, with ChatGPT’s web search on.
• Three runs, on 13, 14 and 15 September 2026: 6,000 records and 5,594 answers with text.
• Asked from the United States, in English.
• What we counted: the brand each answer names first, and the pages it cites.

Comparison pages worked for the leaders

Pages by an industry’s top 3 brands got their publisher named first 55% of the time. Other companies’ pages: 10%.

A comparison page, here, is any page where a company compares itself with its rivals. Head-to-head pages, “alternatives to” pages, best-of lists. We only counted pages published by companies in the industry. Review sites and media are not part of these figures.

When an AI cited one of those pages, did its answer name the publisher first? For pages by the industry’s three most-mentioned brands, it did in 55% of answers. For everyone else, 10%.

A comparison page helps the brands the AI already names most

Comparison pages (head-to-head, “alternatives to” or best-of lists) published by companies in each industry: how often the AI named the publisher first. Top 3: the three most-mentioned brands. Review sites and media not included. Three dates combined.

Money transfers

Top 3: Wise, Remitly, Western UnionOther companies: Airwallex, Connectpay, Instarem, OFX

Top 3 brands83% 133 of 161

Other companies5% 6 of 131

Project management

Top 3: Asana, ClickUp, monday.comOther companies: Codegen, Storyflow, Smartprocessflow, Harmonizehq and 2 more

Top 3 brands23% 25 of 111

Other companies6% 8 of 136

Japan B2B

Top 3: Deel, Remote, MultiplierOther companies: Teamed, AQ Partners, Atlas HXM, Employborderless and 4 more

Top 3 brands14% 3 of 22

Other companies12% 65 of 553

Japan B2B: the top 3 brands published few comparison pages (22 citing answers in three dates), so their figure rests on a small count.

See the data

A comparison page helps the brands the AI already names most

Industry	Publisher	13 Sep	14 Sep	15 Sep	Combined
Money transfers	Top 3 brands	43/55 (78.2%)	40/51 (78.4%)	50/55 (90.9%)	133/161 (82.6%)
Money transfers	Other companies	3/43 (7.0%)	2/40 (5.0%)	1/48 (2.1%)	6/131 (4.6%)
Project management	Top 3 brands	11/45 (24.4%)	8/30 (26.7%)	6/36 (16.7%)	25/111 (22.5%)
Project management	Other companies	4/40 (10.0%)	3/51 (5.9%)	1/45 (2.2%)	8/136 (5.9%)
Japan B2B	Top 3 brands	1/8 (12.5%)	2/8 (25.0%)	0/6 (0.0%)	3/22 (13.6%)
Japan B2B	Other companies	20/194 (10.3%)	21/174 (12.1%)	24/185 (13.0%)	65/553 (11.8%)

By publisher, three dates combined (5 or more citing answers)

Industry	Page type	Publisher	Named first
Project management	Own best-of list	Asana	12/39 (30.8%)
Project management	Alternatives to a rival	Codegen	0/39 (0.0%)
Project management	Alternatives to a rival	ClickUp	5/31 (16.1%)
Project management	Own best-of list	Storyflow	1/27 (3.7%)
Project management	Alternatives to a rival	Smartprocessflow	0/24 (0.0%)
Project management	Own best-of list	Harmonizehq	0/20 (0.0%)
Project management	Own best-of list	Teamhub	7/17 (41.2%)
Project management	Head-to-head	ClickUp	1/16 (6.2%)
Project management	Own best-of list	ClickUp	6/13 (46.2%)
Project management	Head-to-head	monday.com	1/12 (8.3%)
Project management	Alternatives to a rival	Airtable	0/9 (0.0%)
Japan B2B	Own best-of list	Teamed	21/162 (13.0%)
Japan B2B	Head-to-head	AQ Partners	12/93 (12.9%)
Japan B2B	Own best-of list	Atlas HXM	4/62 (6.5%)
Japan B2B	Own best-of list	Employborderless	0/50 (0.0%)
Japan B2B	Own best-of list	Gloroots	3/46 (6.5%)
Japan B2B	Head-to-head	Teamed	16/44 (36.4%)
Japan B2B	Head-to-head	Safeguardglobal	0/35 (0.0%)
Japan B2B	Head-to-head	Mind Melt	9/32 (28.1%)
Japan B2B	Own best-of list	Skuad	0/29 (0.0%)
Japan B2B	Own best-of list	Remote	3/22 (13.6%)
Money transfers	Head-to-head	Wise	85/95 (89.5%)
Money transfers	Alternatives to a rival	Wise	48/51 (94.1%)
Money transfers	Own best-of list	Airwallex	1/48 (2.1%)
Money transfers	Own best-of list	Connectpay	1/32 (3.1%)
Money transfers	Alternatives to a rival	Instarem	1/29 (3.4%)
Money transfers	Alternatives to a rival	OFX	3/22 (13.6%)
Money transfers	Head-to-head	Western Union	0/15 (0.0%)

Source: PastTheClick research, 400 prompts × 5 AI platforms, US, 13, 14 and 15 September 2026

The gap shows up in money transfers and project management. Money transfers: 83% against 5%. Project management: 22% against 6%. Japan B2B showed no clear gap: 14% for the leaders’ pages, 12% for everyone else’s. The leaders published very few comparison pages there, so their figure rests on only 22 answers.

What this can’t separate: leaders get named first often anyway. Their pages may reinforce trust the AI already has, not create it. One thing is clear, though. When a challenger published the same kind of page, it was named first far less often: 10% of the time.

Lily Ray found a similar pattern on Google’s AI surfaces in June 2026. Across 100 B2B “best of” queries, self-promoting listicles were cited but left the brand out of the recommendation about 69% of the time.

Money transfers: Wise’s page worked 9 times in 10

Same “send money to Japan” page: Wise named first 9 in 10 times, Remitly and Xe 1 in 10.

The clearest case: one page type, four brands. “Send money to Japan.” Same prompts, same days.

The same “send money to Japan” page works for one brand

Money transfers. Of every 10 answers citing each brand's own Japan page, how many open with that brand. Three dates combined.

Answer named the brand firstAnother brand named first

Wise9 of 10 · 250 of 279 answers

Western Union2 of 10 · 19 of 89 answers

Remitly1 of 10 · 4 of 74 answers

Xe1 of 10 · 3 of 56 answers

Four brands, the same page type, the same prompts.

See the data

The same “send money to Japan” page works for one brand

Brand page	13 Sep	14 Sep	15 Sep	Combined
Wise	78/90 (86.7%)	88/97 (90.7%)	84/92 (91.3%)	250/279 (89.6%)
Western Union	7/32 (21.9%)	4/27 (14.8%)	8/30 (26.7%)	19/89 (21.3%)
Remitly	1/24 (4.2%)	0/26 (0.0%)	3/24 (12.5%)	4/74 (5.4%)
Xe	3/24 (12.5%)	0/10 (0.0%)	0/22 (0.0%)	3/56 (5.4%)

Source: PastTheClick research, 400 prompts × 5 AI platforms, US, 13, 14 and 15 September 2026

When an answer cited Wise’s version, it named Wise first 9 in 10 times. Western Union’s page got 2 in 10. Remitly’s and Xe’s got 1 in 10.

Wise’s comparison pages followed the same pattern. Its “alternatives to” pages got Wise named first in 48 of 51 citing answers. And the “alternatives” pages Instarem and OFX published? Their publisher came first in 1 of 29 and 3 of 22.

Asking for alternatives didn’t move the leader either.

Asking for alternatives to Wise still puts Wise first

Money transfers. Prompts that name the market leader and ask for alternatives. Three dates combined.

Answer named Wise firstAnother brand named first

“Alternatives to Wise” 209 answers

91%9%

See the data

Asking for alternatives to Wise still puts Wise first

Prompt	13 Sep	14 Sep	15 Sep	Combined
Alternatives to Wise	65/70 (92.9%)	60/68 (88.2%)	65/71 (91.5%)	190/209 (90.9%)

Source: PastTheClick research, 400 prompts × 5 AI platforms, US, 13, 14 and 15 September 2026

Wise appears in 84% of all money transfer answers. Remitly: 61%.

Wise appears in 84% of money transfer answers

Share of money transfer answers that mention each brand. Three dates combined.

Wise84%

Remitly61%

Western Union44%

OFX38%

0%50%100%

See the data

Wise appears in 84% of money transfer answers

Brand or source	13 Sep	14 Sep	15 Sep	Combined
Wise	579/695 (83.3%)	596/711 (83.8%)	592/701 (84.5%)	1767/2107 (83.9%)
Remitly	426/695 (61.3%)	429/711 (60.3%)	435/701 (62.1%)	1290/2107 (61.2%)
Western Union	301/695 (43.3%)	301/711 (42.3%)	331/701 (47.2%)	933/2107 (44.3%)
OFX	254/695 (36.5%)	270/711 (38.0%)	267/701 (38.1%)	791/2107 (37.5%)

Source: PastTheClick research, 400 prompts × 5 AI platforms, US, 13, 14 and 15 September 2026

Project management: three leaders, no owner

No brand owns this market, but the leaders’ pages still did better: 22% against 6% for other companies’ pages.

Project management has no single owner. Asana, ClickUp and monday.com appear in 62%, 62% and 56% of answers.

Project management has no single owner

Share of project management answers that mention each brand. Three dates combined.

Asana62%

ClickUp62%

monday.com56%

Trello35%

0%50%100%

See the data

Project management has no single owner

Brand or source	13 Sep	14 Sep	15 Sep	Combined
Asana	443/696 (63.6%)	424/698 (60.7%)	441/703 (62.7%)	1308/2097 (62.4%)
ClickUp	436/696 (62.6%)	416/698 (59.6%)	438/703 (62.3%)	1290/2097 (61.5%)
monday.com	400/696 (57.5%)	388/698 (55.6%)	392/703 (55.8%)	1180/2097 (56.3%)
Trello	259/696 (37.2%)	231/698 (33.1%)	248/703 (35.3%)	738/2097 (35.2%)

Source: PastTheClick research, 400 prompts × 5 AI platforms, US, 13, 14 and 15 September 2026

Even so, the leaders’ own pages did better. Asana’s best-of list got Asana named first in 12 of 39 citing answers. Other companies’ pages? Codegen, 0 of 39. Storyflow, 1 of 27. Harmonizehq, 0 of 20.

And naming a leader in the question still put it first.

Asking for alternatives to monday.com still puts monday.com first

Project management. Prompts that name the market leader and ask for alternatives. Three dates combined.

Answer named monday.com firstAnother brand named first

“Alternatives to monday.com” 209 answers

86%14%

See the data

Asking for alternatives to monday.com still puts monday.com first

Prompt	13 Sep	14 Sep	15 Sep	Combined
Alternatives to monday.com	58/67 (86.6%)	62/73 (84.9%)	60/69 (87.0%)	180/209 (86.1%)

Source: PastTheClick research, 400 prompts × 5 AI platforms, US, 13, 14 and 15 September 2026

Japan B2B: cited 162 times, picked 21

Self-ranked lists were cited a lot and rarely changed the answer: Teamed’s was named first in 21 of 162.

Our third industry: US companies looking to hire or expand in Japan. Several of the most-cited pages there were self-ranked “best employer of record in Japan” lists. They were cited often. They rarely changed who the answer named first.

Self-ranked “best EOR in Japan” lists get cited, not chosen

Japan B2B. Each dot is one answer that cited the list. Amber: the answer opened with the company that published it. Three dates combined.

Teamed21 of 162 citing answers named Teamed first

Atlas HXM4 of 62 citing answers named Atlas HXM first

Borderless0 of 50 citing answers named Borderless first

Gloroots3 of 46 citing answers named Gloroots first

See the data

Self-ranked “best EOR in Japan” lists get cited, not chosen

List published by	13 Sep	14 Sep	15 Sep	Combined
Teamed	6/55 (10.9%)	6/50 (12.0%)	9/57 (15.8%)	21/162 (13.0%)
Atlas HXM	2/20 (10.0%)	0/16 (0.0%)	2/26 (7.7%)	4/62 (6.5%)
Borderless	0/18 (0.0%)	0/17 (0.0%)	0/15 (0.0%)	0/50 (0.0%)
Gloroots	1/18 (5.6%)	1/16 (6.2%)	1/12 (8.3%)	3/46 (6.5%)

Source: PastTheClick research, 400 prompts × 5 AI platforms, US, 13, 14 and 15 September 2026

Teamed’s list was cited in 162 answers across the three days. Teamed was named first in 21. Atlas HXM: 4 of 62. Gloroots: 3 of 46. Borderless: 0 of 50.

The leader effect was also the weakest of the three industries. “Alternatives to Deel” named Deel first 45% of the time.

Asking for alternatives to Deel names Deel first less than half the time

Japan B2B. Prompts that name the market leader and ask for alternatives. Three dates combined.

Answer named Deel firstAnother brand named first

“Alternatives to Deel” 136 answers

45%55%

See the data

Asking for alternatives to Deel names Deel first less than half the time

Prompt	13 Sep	14 Sep	15 Sep	Combined
Alternatives to Deel	20/47 (42.6%)	18/41 (43.9%)	23/48 (47.9%)	61/136 (44.9%)

Source: PastTheClick research, 400 prompts × 5 AI platforms, US, 13, 14 and 15 September 2026

For market entry questions, the source the AIs cited most wasn’t a consultancy. It was JETRO, Japan’s trade promotion agency, cited in 27% of answers. The most-mentioned consultancy? Named in 10%.

In Japan market entry, the most cited source is not a consultancy

Market-entry answers citing JETRO (Japan's trade promotion agency), and the share mentioning the most-mentioned consultancy. Three dates combined.

JETRO, cited as a source27%

Deloitte, most-mentioned consultancy10%

0%50%100%

See the data

In Japan market entry, the most cited source is not a consultancy

Brand or source	13 Sep	14 Sep	15 Sep	Combined
JETRO, cited as a source	67/229 (29.3%)	59/226 (26.1%)	58/237 (24.5%)	184/692 (26.6%)
Deloitte, most-mentioned consultancy	23/229 (10.0%)	21/226 (9.3%)	22/237 (9.3%)	66/692 (9.5%)

Source: PastTheClick research, 400 prompts × 5 AI platforms, US, 13, 14 and 15 September 2026

No two AI platforms build answers the same way

Copilot took 48% of its citations from third parties, Gemini 20%. Only ChatGPT regularly wrote “Wise says” (34%).

The five platforms don’t draw on the same sources. Copilot took 48% of its citations from third parties: media, review sites, forums, public institutions. Gemini took 20%. YouTube and Reddit? Only Google’s AI Mode and AI Overviews cited them in any volume, at 14% and 13% of citations.

ChatGPT was the only one that regularly attributed a claim to the brand. It wrote things like “Wise says” in 34% of answers. The others did it in 5% or fewer.

Each AI builds its answer from different sources

All three industries. Share of each platform's citations by source type, and share of answers that attribute a claim to the brand. Three dates combined.

	Vendor sites	Third parties	YouTube + Reddit	Writes “Wise says”
ChatGPT	61.3%	27.3%	0.1%	34.1%
Google AI Mode	58.7%	29.5%	14.0%	2.8%
AI Overviews	54.2%	32.9%	13.3%	1.9%
Gemini	62.8%	19.7%	1.6%	4.2%
Copilot	32.3%	47.7%	0.0%	5.2%

Shade is relative within each column.

See the data

Each AI builds its answer from different sources

Platform	Measure	13 Sep	14 Sep	15 Sep
ChatGPT	Vendor sites	63.6%	61.3%	58.8%
ChatGPT	Third parties	27.9%	26.9%	27.1%
ChatGPT	YouTube + Reddit	0.0%	0.2%	0.0%
Google AI Mode	Vendor sites	59.6%	56.1%	60.1%
Google AI Mode	Third parties	32.5%	32.1%	24.3%
Google AI Mode	YouTube + Reddit	16.0%	17.2%	8.8%
AI Overviews	Vendor sites	56.1%	51.6%	55.2%
AI Overviews	Third parties	35.2%	33.0%	30.9%
AI Overviews	YouTube + Reddit	15.4%	12.8%	12.0%
Gemini	Vendor sites	66.1%	62.6%	59.4%
Gemini	Third parties	19.9%	18.4%	21.0%
Gemini	YouTube + Reddit	1.9%	1.5%	1.5%
Copilot	Vendor sites	33.6%	32.4%	31.0%
Copilot	Third parties	48.6%	48.2%	46.4%
Copilot	YouTube + Reddit	0.0%	0.0%	0.0%
ChatGPT	Writes “Wise says”	144/400 (36.0%)	135/400 (33.8%)	130/400 (32.5%)
Google AI Mode	Writes “Wise says”	13/400 (3.2%)	9/400 (2.2%)	12/400 (3.0%)
AI Overviews	Writes “Wise says”	2/254 (0.8%)	6/263 (2.3%)	7/277 (2.5%)
Gemini	Writes “Wise says”	16/400 (4.0%)	15/400 (3.8%)	19/400 (4.8%)
Copilot	Writes “Wise says”	26/400 (6.5%)	15/400 (3.8%)	22/400 (5.5%)

Source: PastTheClick research, 400 prompts × 5 AI platforms, US, 13, 14 and 15 September 2026

Answers held for three days 53% of the time

Same prompt, same platform: the first brand held on all three days 53% of the time. One page moved 13 points.

Answers moved from day to day. ChatGPT was the most stable, at 61%. Gemini was the least, at 36%.

The same prompt got the same first brand on all three dates 53% of the time

All three industries. Same prompt, same platform, first brand named on 13, 14 and 15 September.

61%

ChatGPT

167 of 275

60%

Google AI Mode

188 of 315

58%

Copilot

201 of 347

58%

AI Overviews

56 of 97

36%

Gemini

128 of 355

Any two of the three dates agree 65% to 66% of the time.

See the data

The same prompt got the same first brand on all three dates 53% of the time

Platform	Same first brand on all 3 dates
ChatGPT	167/275 (60.7%)
Google AI Mode	188/315 (59.7%)
AI Overviews	56/97 (57.7%)
Gemini	128/355 (36.1%)
Copilot	201/347 (57.9%)
All platforms	740/1389 (53.3%)
13 Sep and 14 Sep only	960/1470 (65.3%)
13 Sep and 15 Sep only	977/1488 (65.7%)
14 Sep and 15 Sep only	951/1472 (64.6%)

Source: PastTheClick research, 400 prompts × 5 AI platforms, US, 13, 14 and 15 September 2026

Individual pages moved too. With three days, two that agree show the usual value. The third shows how far it can move. The page that moved most, the Deel EOR guide, got Deel named first in 66%, 58% and 71% of citing answers. That is a 13 point swing, on 38 to 55 answers per day. At that size, most of it is ordinary noise.

Some pages swing from one day to the next

Share of answers citing each page that named its owner first, on 13, 14 and 15 September (one dot per day, left to right). Under each dot: the share and the count behind it. Swing: gap between the highest and the lowest day. Dashed line: 50%.

Money transfers

Wise price comparator

13141585%87%93%17/2020/2327/29

Swing 8 pts

Japan B2B

Deel EOR guide

13141566%58%71%36/5524/4127/38

Swing 13 pts

Japan B2B

Oyster EOR list

13141529%22%25%14/489/4110/40

Swing 7 pts

Money transfers

Remitly Japan page

1314154%0%12%1/240/263/24

Swing 12 pts

Money transfers

Xe Japan page

13141512%0%0%3/240/100/22

Swing 12 pts

Small counts. When two days agree, they show the usual value; the third shows how far it can move.

See the data

Some pages swing from one day to the next

Page	13 Sep	14 Sep	15 Sep
Wise price comparator (Money transfers)	17/20 (85.0%)	20/23 (87.0%)	27/29 (93.1%)
Deel EOR guide (Japan B2B)	36/55 (65.5%)	24/41 (58.5%)	27/38 (71.1%)
Oyster EOR list (Japan B2B)	14/48 (29.2%)	9/41 (22.0%)	10/40 (25.0%)
Remitly Japan page (Money transfers)	1/24 (4.2%)	0/26 (0.0%)	3/24 (12.5%)
Xe Japan page (Money transfers)	3/24 (12.5%)	0/10 (0.0%)	0/22 (0.0%)

Source: PastTheClick research, 400 prompts × 5 AI platforms, US, 13, 14 and 15 September 2026

One page. 13 points. Two days. That is the noise in a single day’s reading. If you measure this for your own brand, measure it more than once.

What I would do with this

• If AI already names you first, your comparison pages tended to keep it that way. In money transfers, pages by the top 3 brands got their publisher named first in 83% of citing answers.
• If you are a challenger, I wouldn’t expect a best-of list with your name at the top to change the answer. In our data, those pages got cited. The answer usually still named someone else first.
• The page that worked best for a brand wasn’t a comparison page. Wise’s “send money to Japan” page got Wise named first 9 in 10 times. The same page from rivals got 1 or 2.
• Check each platform separately. They cite different kinds of sources, so a page can matter on one and not on another.
• Measure on more than one day before drawing conclusions.

What this study can't tell you

• United States and English only.
• Three consecutive days. It says nothing about how answers change over weeks.
• “Named first” stands in for “recommended”. It usually matches, but not always.
• Some counts are small. Every chart shows them.
• It shows what happened together, not what caused it.
• We classified the cited pages ourselves. Review sites and media are outside the comparison-page figures.

Questions

Should I build a comparison page?
It depends on whether AI already treats you as the answer. Pages by the top 3 brands got their publisher named first 55% of the time. Pages by other companies: 10%.

Do AI assistants cite what a brand says about itself?
Yes. Vendor sites made up 32% to 63% of citations, depending on the platform. Whether the answer then named that brand first depended on who the brand was.

Do all AI platforms answer the same way?
No. Copilot leans on third parties. Gemini leans on vendor sites. Only Google’s two AI surfaces cite YouTube and Reddit in any volume.

Will the answer be the same tomorrow?
Often not. Same prompt, same platform: the first brand held on all three days 53% of the time.

Can I use the data?
Yes. The prompts and every figure per day are free to download below.

Full method and data

We wrote 400 prompts across five intents. 120 ask for a recommendation. 120 describe a first-person situation. 60 compare options without naming brands. 40 ask for alternatives to the market leader. 60 are informational questions, as a control. 138 read like search queries and 262 like conversations. 272 were generated across variation axes. The rest came from real FAQ sections (74), competitor page headings (36) and Reddit phrasing (18).

How we measured

ChatGPT (search on), Google AI Mode, AI Overviews, Gemini and Copilot, collected from their real interfaces.

400prompts×5AI platforms×3dates=6,000records

1,854 · 1,863 · 1,877 answers with text · 9,125 · 9,141 · 9,186 citations · United States, English

Prompts by intent and market

Intent	Money transfers	Project management	Japan B2B	Total
Recommendation	45	45	30	120
First-person situation	45	45	30	120
Comparison without brands	22	22	16	60
“Alternatives to [leader]”	15	15	10	40
Informational (control)	23	23	14	60
Total	150	150	100	400

Answers were collected from each platform’s real interface, from the United States. We matched every cited URL against a census of 916 domains, classified by hand and by rule as vendor, third party or community. Then we opened the most-cited pages, 141 of the top 150, to tell comparison pages from other formats. The first brand named was detected against a list of brands and aliases for each industry, on the whole answer text without the source labels the platforms add (such as “Wise +2”). The first version of this article, published on 15 September, counted only the first 600 characters of each answer; we corrected it on 29 September. The finding held; the figures moved, and the Japan B2B gap is no longer clear. The top 3 brands are the three most mentioned in each industry. They were the same on all three days.

Before collecting anything, we wrote down our predictions and what would confirm or reject them. Some were wrong. In software, we expected answers to cite the recommended brand’s own site far more often than they did.

Download the data

Open files, no email needed.

• CSVprompts.csvThe 400 prompts with market, intent, style and origin
• CSVresults-by-date.csvEvery figure in this article, per date, with counts
• TXTREADME.txtWhat each column means, method and licence

Being the answer mattered more than saying you are.