65 million impressions across four markets in a year and a half

A Japan-based global exporter operating primarily in African markets. Well established in their space but virtually invisible in organic search internationally — no content presence across their four target language markets (English, Spanish, French and Portuguese). Starting from scratch in each one.

This was not a single-market content campaign. It meant building independent search strategies across four languages, coordinating writers, translators and engineers simultaneously, defining content architecture from scratch, and ensuring each market could grow without competing against the others.

The strategy was never about chasing clicks. It was about building genuine presence across four languages at once. Sixteen months later, the results are undeniable.

This is what international presence looks like when it’s built properly.

Unknown internationally. Over a million impressions in five months

A luxury accessories brand — well known in their home market, with a small cult following internationally but no real organic presence outside it. The brief wasn’t to chase conversions. It was to build brand familiarity first in the US market: the most competitive Google environment on the planet.

The approach was exposure before attribution. Get the brand in front of people. Let them interact with it before asking anything of them. The proof it worked isn’t just in the impression numbers — it’s in what happened to branded search traffic alongside them. When people start searching for you by name, you know the strategy is working.

Brand visibility is not a vanity metric. It’s the foundation everything else is built on.