Studies
What we learn from the data, the conferences and the work, written up in full.
Comparison Pages: 55% for Leaders, 10% for Everyone ElseWe asked ChatGPT, Gemini, Copilot and Google’s AI 400 buying questions. Comparison pages helped the top 3 brands (55%) far more than anyone else (10%).Read the study 
Zero-Click Search Took Your Traffic. It Didn't Take Your Brand.58.5% of US Google searches end without a click. What blogs are for now.Read the study
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